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Trends, Challenges, and New Opportunities in the Cannabis Industry

The cannabis industry is evolving and growing rapidly. The expanding market for both medical and recreational purposes, combined with an ever changing regulatory landscape, means it’s more important now than ever for progressive cannabis executives to stay connected, expand your knowledge, and deepen your network. 


From capital raise to supply chain management, companies in the industry are served by a larger number of players with increased specialization.


In this Advantage Foundry Network CEO Roundtable, we bring together leaders across different segments across the industry to discuss trends, challenges, opportunities, and lessons learned both in the industry directly and beyond.


Kristie Amobi, Principal Consultant, G3 Medical Marketing

Kristie Amobi is a senior marketing and sales professional with deep management experience, focused on increasing market share and sales performance, and managing strategic growth. Kristie has is highly effective leading teams and producing results in matrix organizations. She has expertise in the medical devices, healthcare, and software industries (traditional and SaaS deployments) as well as the emerging medical and recreational cannabis vertical, working with start-ups to mid-size companies. Prior to initiating her consulting practice in 2016, Kristie served as VP of Marketing at Elekta, Inc., the second largest cancer treatment equipment and software manufacturer in the world.


Kristie holds a BA in Human Biology from Stanford University, an MBA from Azusa Pacific University, and a professional certificate in Cannabis Science and Medicine from the University of Vermont / Larner College of Medicine.

Read more about Kristie here.

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