How to Create 
Successful Change and Transformation
in Today's Remote-required World

“It must be considered that there is nothing more difficult to carry out, nor more doubtful of success nor dangerous to handle, than to initiate a new order of things.”

—Niccolò di Bernardo dei Machiavelli, in 1513

Just because you can't be face-to-face doesn't mean you can't design and deliver a successful change program. Recently, I was meeting with a friend and speaking about why digital transformation fails. This exec works at a global software provider where he heads content planning for client demonstrations and solution architecting.

He offered this insight, “We have corporate C-Suite visitors come in to see what new technologies we can offer them to stay competitive and become more effective. They are always wowed. And then they say they have introduced new tech in the past, and the biggest problem is cultural acceptance, adoption, and in essence, changing the way the company works. We can provide all sorts of technical advancements, but at the end of the day, if we can’t help the client with the culture change that is needed, we won’t build trust and ensure repeat and increased business.”

Today’s business world is driven by a never-ending game of catch-up with technology. We continually introduce new apps, platforms, and devices and are increasingly adopting AI, Big Data, and robotics—all in an effort to increase efficiency and drive performance. But humans can’t keep up. In fact, most of us don’t like change. And organizations (groups of humans) are even more inclined to reject change.

In this Roundtable, you will see and hear how Territory, a creative design consultancy, has worked with organizations around the world to manage strategy, innovation, planning, transformation to create better outcomes by leveraging a work forward approach and creating compelling visual activation tools to inspire and delight.


Parker Lee, Founder & Managing Partner, Territory 


Parker Lee is a veteran of the consulting, technology, entertainment and sports marketing industries. Prior to co-founding Territory, Parker founded the design consultancy, Compass52, and drove double-digit growth while delivering innovative design thinking engagements for global clients. Concurrently, Parker co-authored The Art of Opportunity, a practical guide to identifying, developing, and seizing growth opportunities.


Prior to Compass52, Parker served as president and executive vice president of business development at XPLANE, a global design consultancy. During his eight-year tenure, sales and marketing enjoyed significant annual growth.


Parker has been actively designing organizations for better performance since the 1970s. During the “dot com” era, Parker acted as vice president of business development for four pre-IPO technology companies. He also pioneered the use of social media, developing and implementing online marketing and communications for the California State Democratic Party during the 2004 election. 


Prior to breaking into the technology field, Parker enjoyed a varied career in the entertainment and sports industries. Notably, in the 1980s was director of entertainment and special events for Caesars Palace Las Vegas Hotel and Casino and led the events division and served as agent for cycling star Greg LeMond while working for sports marketing pioneer, ProServ.

Read more about Parker here.