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Communication is 90 Percent of Your Role

March 29, 2023

With Subject Matter Experts

Jane Abitanta - Founder & Principal, Perceval Associates, Inc.
Matt Sitter - CEO, AFN

As CEO, your job is to develop a vision for what and how your company will deliver. And communicate this vision inside and outside your organization.

Your communication critically impacts your ability to marshal talent and resources to achieve success. Jane Abitanta is a communications expert trusted by the top global investment and private equity firms. We’ll discuss how to make your communication capabilities a strategic advantage in achieving your goals.

Communication is 90 Percent of Your Role

March 29, 2023

Jane Abitanta

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Leadership and communications coach, Jane Abitanta is the founder of Perceval Associates, a consultancy focused on helping leaders deliver more compelling messages to their investors, clients and sales teams. She has advised many of the world’s top institutional fund managers, family offices, and countless hedge funds and private equity firms and their portfolio companies including management teams from healthcare, technology, insurance, food service and entertainment companies. Jane is particularly skilled in helping management teams to more effectively articulate their particular edge in terms of the real-world needs of their markets.

Jane is an advisor to Go-to-Eleven Entertainment, a board member of the Council for Economic Education/Invest in Girls and former director of 100 Women in Finance. She is an executive facilitator for the University of Delaware’s Women in Leadership program.

Jane earned an MBA in Finance and Investment Management from Fordham University, and an MA in Social Organizational Psychology and Change from Columbia University.

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Founder and Principal
Perceval Associates, Inc.

Matt Sitter

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Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.

Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.

In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.

Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

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CEO, AFN

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