
Did You Get an Instruction Manual When You Became CEO?
With Subject Matter Experts
Joel Trammell - Co-Founder, American CEO
Matt Sitter - CEO, AFN
With the burden and privilege of leadership, everything rolls up to you as the CEO. Without a CEO handbook, we often rely on hard-won lessons and instinct – but no direct training for the CEO role. We will discuss some of the challenges Joel Trammell has seen in the top job and why he developed the Chief Executive Operating System™ and other tools to equip CEOs in their careers better.
Joel Trammell
Joel Trammell has spent more than 30 years serving as CEO of companies ranging from technology start-ups to public companies.
He has twice founded and led companies to nine-figure exits. As an author and educator, he has taught CEO Master Classes and Managerial Excellence Courses for many years. He is the founder of the Texas CEO Ranch and the owner of Texas CEO Magazine.
Joel is now on a mission to teach new and current CEOs what almost no one else is teaching: how to successfully perform the CEO job.

CEO, Founder, Author, Educator
Matt Sitter
Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.
Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.
In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.
Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

CEO, AFN