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Adventures in Bootstrapping

With Subject Matter Experts

Vikrant Mathur - Co-Founder at Future Today Inc.
Matt Sitter - CEO, AFN

Creativity, resourcefulness, and determination are required to turn a startup into a successful company. In a more complicated (less available!) capital environment, bootstrapping a business has become necessary – and you get to keep more of your company. Limited resources ultimately mean thinking outside the box and coming up with innovative solutions to problems.

Vikram will share his experience and lessons learned in successfully building and growing his business without outside capital.

Adventures in Bootstrapping

April 19, 2023

Vikrant Mathur


Vikrant Mathur is a seasoned high-tech silicon valley media executive with 20+ years of experience designing, developing, launching, and growing complex technical products with startups and Fortune 500 companies. Vikrant is a pioneer in the online video industry, having founded Future Today Inc. ( as a video distribution & technology company that currently operates 300+ OTT channels in 10+ verticals, including Travel, Food, Kids, Fashion, Health, Fitness, and Entertainment that are available on the web, mobile devices and Connected TV platforms. 

In his role at Future Today, Vikrant is responsible for building and growing content partnerships, managing relationships with OEMs, and overseeing the company’s monetization strategy and relationships with advertising partners.

Before founding Future Today, Vikrant oversaw Product Management at ExpertHub, a startup acquired by Internet Brands, and was a senior Product Executive at Telephia, a wireless network performance and measurement company acquired by AC Nielsen.

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Matt Sitter


Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.

Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.

In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.

Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

Shmuel Silverman Headshot - Formal_edited.jpg


Shmuel Silverman Headshot - Formal_edited.jpg
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