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Do Your Customers ❤ You Enough?

With Subject Matter Experts

Bryan Rutberg - Founder and Principal, 3C Communications
Matt Sitter - CEO, AFN

Give your customers a great experience, and they will repay you with their most valuable assets—continued purchases, referrals to their friends and colleagues, and their advice and validation.

A thoughtful customer connection program makes building a sustainable pipeline easier, retaining current customers and closing new business faster, and making informed decisions by better understanding your customers’ needs.

Join the conversation with subject matter expert Bryan Rutberg, customer connection expert, on Tuesday, June 27 at 11 am Pacific. The former director of Microsoft’s Executive Briefing Center is now the founder of 3C—The Customer Connection Company, working with businesses of all sizes to create communications, programs, and culture that increase retention, boost referrals, and drive revenue growth.

Do Your Customers ❤ You Enough?

June 27, 2023

Bryan Rutberg


Bryan Rutberg enjoyed a 20-year corporate career, building customer and partner relationships at Hewlett-Packard, McKinsey & Company, and Microsoft. In roles spanning sales, field and product marketing, alliance management, and corporate communications, he effectively positioned brands, products, and initiatives to drive emotion and action, delivering value and growth across organizations.

As a consultant, Bryan helps companies and nonprofits create the right messages for their unique audiences and improve their business communications skills. He has worked with leaders with global brands and has helped entrepreneurs prep for investor pitches and media interviews, corporate videos and TEDx and South-by-Southwest presentations. Clients have ranged from authors preparing speeches for book tours to non-profit executives who want to tell their organizations’ stories better.

His consulting work has included interim CMO engagements; leading customer, partner, employee, and investor messaging initiatives; developing programs and culture to capture customer voices for better business planning; training sales, marketing, and customer support professionals in communications and relationship-building.

Words and language have always been Bryan’s passion. He earned his bachelor’s degree in English Literature at Georgetown University, and an MBA with a Marketing concentration at the Kenan-Flagler School at UNC, Chapel Hill.

Bryan and his wife live with their two dogs in Seattle’s Queen Anne neighborhood, getting used to an empty nest now that their two children are in college. He has chaired and served on nonprofit boards and enjoys fundraising. Bryan is a wanna-be ski bum in the winter and delights in long sunny days during Seattle summers. He wishes he knew more about whiskey and gets lost in political blogs and tech news when he’s reading for pleasure.

Shmuel Silverman Headshot - Formal_edited.jpg
Founder and Principal, 3C Communications

Matt Sitter


Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.

Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.

In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.

Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

Shmuel Silverman Headshot - Formal_edited.jpg


Shmuel Silverman Headshot - Formal_edited.jpg
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