What is the Competitive Edge Assessment? At every growth stage of your business, understanding and protecting your competitive edge is imperative to leverage the market and protect your business from competitors. In this interactive roundtable, Shmuel Silverman, CEO, and Founder of Multi-Innovation, will discuss the importance of having a competitive edge, how to evaluate it, and how to maximize it. At a high level, this assessment includes: 1. Identifying what truly makes you competitive. 2. Your place in the picture of the future and what's possible for scaling, investing, and collapse time to revenue. 3. How to protect your competitive edge using IP. Each panelist will have the opportunity to present and discuss their competitive advantage and receive feedback from Shmuel and the group. Shmuel's competitive edge assessment works: "I've seen first hand the incredible value Shmuel and his team bring. They'll not only help you protect and defend your business; they'll have you primed to exploit a new space you didn't even know existed. That's how good they are." Kevin Waldron, Leadership Coach, Entrepreneur – Waldron Leadership "Shmuel gets startups and was always supportive and understanding whenever challenges came up. He kept pushing us to think more about business strategy and how it affects the IP strategy. The entire team completely immersed themselves in our company's technology, mission, and strategy. Shmuel was completely invested in our success, and at all points in our interaction, he felt more like a trusted colleague and co-worker, always putting the company's interests first." Karu Sankaralingam, CEO/CTO – SimpleMachines ​ You must complete a company profile, found here, to participate. If you have already completed one you do not need to do so again.