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Leveraging Digital Disruption
to Create Opportunity
March 18-April 15, 2022 | Weekly on Fridays | 8:00-9:00 AM Pacific Time
A five-session workshop series to understand digital disruption and how to maximize the opportunities it presents from the experts at Advantary.

We are in a period of disruptive innovation the likes of has never been seen. Digital advances centered around artificial intelligence and advanced analytics, blockchain, augmented and virtual reality, and IoT will change the way the world works and will deliver outsized growth to companies that adapt.


This AFN CEO Digital Disruption Workshop will teach you to rethink your competitive strategy, in any industry, using the latest digital technologies. 


Key Benefits


You will:

  • Learn about top digital innovations now converging on the industry;

  • Learn how to define and communicate a strategy that is resilient against technological disruption;

  • Identify the differentiating digital capabilities your must build to differentiate itself; and

  • Share best practices for organizing, and communicating with, a world-class digital disruption team.



Session 1: The Digital Technologies Disrupting Business

New technologies are hyped constantly. Understanding which can be ignored safely vs which will disrupt your industry is critical. In Session 1 we look for archetypal patterns of and identify the small set of digital technologies most likely to be disruptive. 


Objectives: By the end of this session, you will be able to:

  • Differentiate between evolutionary technologies and disruptive technologies

  • Understand the basic concepts of Artificial Intelligence, Internet of Things (IoT), Blockchain, and Augmented Reality/Virtual Reality and explain why these technologies are disruptive. 


Session 2: Building a Digital-First Strategy and Capabilities

Why are successful, larger companies so often disrupted by smaller competitors? In session two we discuss the natural conflicts between traditional business planning and disruptive innovation. We introduce the Strategic Options matrix to help you define a focused and resilient strategy, and how to allocate limited resources towards a few, targeted, capabilities.


Objectives: By the end of this section, you will be able to:

  • Describe the challenge of adopting a digital disruption strategy

  • Differentiate between a traditional business strategy and a disruptive business strategy

  • Apply the strategic options matrix to identify your differentiation and growth strategies.

  • Identify and manage both core and support capabilities


Session 3: Designing a Coordinating Digital-First Team

Disruptive technology brings with it a chaotic, rapidly evolving environment managed by teams of highly specialized, expensive, individuals. In section 3 we discuss patterns of effective team organization, originally developed in the US special forces, which bring more qualified talent to bear, with better communication, and at a lower overall cost.


Objectives: By the end of this session, you will be able to:

  • Describe common challenges with digital technology teams

  • Describe and explain the strengths and weaknesses of different team patterns

  • Hire people with the right skill set for a project

  • Describe and apply the best strategies for communicating in a chaotic, evolving environment.


Session 4: Turn Ideas into Customers

Disruptive technology presents a double-edged sword. It can take competitors by surprise, but just as easily surprise customers who simply don’t know how it benefits them. Session 4 guides you through the process of early prototypes, validating your project with real prospects, and how to iteratively develop both products and business capabilities.


Objectives: By the end of this session, you will be able to:

  • Identify capabilities that your customers do and do not want

  • Judge whether a particular improvement or change is needed in the market

  • Identify disruption projects that are manageable, reasonable, and will make an impact on business outcomes

  • Select appropriate staff, models, frameworks, and infrastructure to ensure the success of your data project.


Session 5: 10 Things the Even the Best Teams Get Wrong (and How to Avoid Them)

Without fail, the same limited number of mistakes seem to be repeated over and over with teams trying to execute a digital strategy. This session reviews the most common mistakes that even the best teams make, how to detect them early, and ideas for resolving each.


Members receive 50% off the workshop fee. For CEOs who are attending and are interested in joining AFN, $1250 will be deducted from the membership fee ($8500). 

About Tim Kapp

Tim Kapp helps organizations translate business strategy into Digital Transformation strategies that increase revenue, improve customer retention, identify and maintain process improvements, and result in new data-drive products or services.

His multi-disciplinary experience in Predictive Analytics, Finance, Quantitative Marketing, and Software Development give him a unique ability to understand and align teams across organizational silos.

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