Friends Not Foes: Legal as Your Business Partner

With Subject Matter Experts

Stephanie Adamson King, Chief Administrative and Legal Officer at Playco
Matt Sitter - CEO, AFN

Corporate counsel is trained to minimize your risk. Because risk is everywhere some leaders within companies will do their best to avoid corporate counsel (or wait to involve them until the last minute!) for fear of hearing “no”. At its worst, the relationship with legal is transactional with support limited to a narrow view of an issue. The right partnership with your legal counsel means that you have a team member who can support your strategy and how you want to achieve your organization’s goals. Stephanie will share how legal can be a collaborator in building your business and how you can gain the most from your relationship with your legal team.

Friends Not Foes: Legal as Your Business Partner

December 6, 2022

Stephanie Adamson King

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Throughout her career, Stephanie King has played the role of trusted advisor and passionate advocate for consumers and her clients while facilitating high-growth in new and developing industries.

Stephanie currently serves as social gaming company Playco Global Inc.’s first General Counsel and Corporate Secretary and is a Founding Member and sits on the Steering Committee of TechGC.

Previously Stephanie served as VP, Deputy General Counsel, Product & Privacy at Twitter, Inc. and SVP, General Counsel of AdRoll Group, a performance advertising and marketing platform. As the first lawyer at AdRoll, she was tasked with building and overseeing the legal division of what was voted one of the fastest growing companies in America in 2013 by Inc. Magazine. Formerly, Stephanie was Associate General Counsel at the social gaming company Zynga Inc., heading up Commercial, Product, and Government Affairs and supporting Zynga's non-profit entity, zynga.org. She started her in-house career in biotech at Gilead Sciences after several years as outside counsel at Latham & Watkins LLP.

Stephanie is a Certified Information Privacy Professional (CIPP/US/EU) and a graduate of Columbia Law School and Columbia Business School (JD/MBA). She holds an undergraduate degree in Government from Dartmouth College.

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Chief Administrative and Legal Officer, Playco

Matt Sitter

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Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.

Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.

In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.

Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

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CEO, AFN

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