Kristie Amobi is a senior marketing and sales professional with deep management experience, focused on increasing market share and sales performance, and managing strategic growth. Kristie has is highly effective leading teams and producing results in matrix organizations. She has expertise in the medical devices, healthcare, and software industries (traditional and SaaS deployments) as well as the emerging medical and recreational cannabis vertical, working with start-ups to mid-size companies.

Prior to initiating her consulting practice in 2016, Kristie served as VP of Marketing at Elekta, Inc., the second largest cancer treatment equipment and software manufacturer in the world. Kristie holds a BA in Human Biology from Stanford University, an MBA from Azusa Pacific University, and a professional certificate in Cannabis Science and Medicine from the University of Vermont / Larner College of Medicine.