
Driving Social Impact Through Purpose: A Conversation with John Verge
With Subject Matter Experts
John Verge, CEO, Golden Lane Housing
Matt Sitter, CEO, AFN
Join AFN CEO Matt Sitter for an insightful fireside chat with John Verge, CEO of Golden Lane Housing, a transformational national UK-supported housing association. With over 30 years of experience in the UK social housing sector, John is a recognized leader in driving innovation and impact through strategic partnerships, groundbreaking social investment, and advocacy.
As Chair of the Learning Disability and Autism Housing Network, John is pivotal in shaping national housing policy while championing quality homes and services. He is a fellow of the Chartered Institute of Housing and the Royal Society of Arts and brings a wealth of knowledge from his time at Warwick Business School.
This session will delve into:
• The power of focusing on social purpose and creating lasting social impact
• Developing innovative social investment strategies
• Building and sustaining a values-driven organizational culture
• Prioritizing customer voices to drive decisions
• Shaping government policy to align with real-world needs
Don’t miss this opportunity to hear firsthand from an industry leader about creating meaningful change and fostering a culture of purpose-driven excellence.
John Verge
John is CEO of Golden Lane Housing, the transformational national UK-supported housing association. He has over 30 years of experience working in the UK social housing sector. He has helped drive the growth and impact of Golden Housing by developing key partnerships, capital funding, and innovative housing solutions. John plays an influencing national role in the sector and is currently Chair of the Learning Disability and Autism Housing Network, a coalition of housing associations across the UK with a shared vision to provide, develop, and promote quality homes and housing services. He is a fellow of the Chartered Institute of Housing and the Royal Society of Arts and an alumnus of Warwick Business School.

CEO, Golden Lane Housing
Matt Sitter
Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.
Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.
In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.
Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

CEO, AFN