
How Can Businesses Leverage GenAI Applications
With Subject Matter Experts
Sneh Parmar, Founder, Catalyst
Matt Sitter, CEO, AFN
Join us for an engaging discussion with Sneh Parmar, Founder at Catalyst, as we dive into How Businesses Can Leverage GenAI Applications. Generative AI is reshaping industries with its power to drive creativity, automation, and personalization, but how can businesses harness their full potential? Sneh will share insights on real-world applications, from enhancing internal efficiencies to revolutionizing customer engagement, and explore best practices for implementation. Whether you're just starting your GenAI journey or looking to scale your efforts, this conversation is packed with actionable strategies and a glimpse into the future of AI-driven innovation.
I. The Rise of Generative AI: An Overview
• Definition of Generative AI (GenAI) and critical capabilities.
• Market trends and adoption statistics across various industries.
• Differentiating factors: creativity, personalization, automation, and problem-solving capabilities.
II. Key Business Use Cases of GenAI
• Internal Efficiency Improvements:
- Automating repetitive tasks, summarization, and report generation.
- AI-driven insights for decision-making.
• Customer Engagement & Support:
- AI-powered chatbots and virtual agents for customer support (e.g., in hospitality or service sectors).
- Personalizing marketing campaigns using AI-generated content.
• Product Enhancements & Innovation:
- AI as a tool for product ideation and rapid prototyping.
- Integrating AI into product features, such as predictive recommendations and intelligent design.
• Cross-Industry Applications:
- Healthcare: AI-driven diagnostics, predictive modeling, and virtual care assistants.
- Insurance: Claims automation, fraud detection, and policy personalization.
- Hospitality: Enhancing guest experiences with tailored AI-driven services.
III. Implementing GenAI in Your Business
• Key Considerations:
- Understanding your business needs and AI-readiness.
- Data governance, security, and ethical considerations.
• Best Practices for Adoption:
- Aligning AI initiatives with business goals.
- Building internal buy-in and creating cross-functional teams.
IV. Collaboration vs. Outsourcing
• Catalyst's approach to operating as an extension of partner teams.
• Benefits of building AI solutions in collaboration versus using "off-the-shelf" tools.
• Real-world examples of successful collaborations and the value delivered.
V. Overcoming Challenges
• Common hurdles businesses face in AI adoption (e.g., data quality, cultural shifts).
• Solutions and frameworks to navigate these challenges.
VI. The Future of GenAI
• Emerging technologies and future capabilities in AI.
• What the next 5-10 years look like for businesses leveraging GenAI.
Matt Sitter
Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.
Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between.
In addition to his role at AFN, Matt is currently a partner at the Advisory Services firm, Advantary. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.
Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.

CEO, AFN