The Joy and Business of the Whisky Industry
With Subject Matter Experts
Kirsty McKerrow,
Founder & Managing Director, Edinburgh Whisky Academy
Matt Sitter, CEO, AFN
It is a bit different from our usual events; however, it is time for fun and learning something new.
Prepare your taste buds and curiosity for an unforgettable exploration of the dynamic world of whisky! Join us for a lively discussion with expert Kirsty as we unveil the fascinating changes sweeping through the global Whisky Industry.
Whether you're a seasoned enthusiast or a curious newcomer, this event promises to be a spirited adventure into the basics and beyond. Get ready to elevate your whisky knowledge with expert advice, discovering the art and business behind every sip. Cheers to an event of camaraderie, knowledge, and the joy of the whisky experience!
Kirsty McKerrow
Founder & Managing Director, Edinburgh Whisky Academy
Whisky has been in Kirsty’s blood since she was born. Her first whisky tasting was at the tender age of eight when her father, the then CEO of Glenmorangie, brought home samples of what was to become the world’s first wood finish range.
Whisky production is rooted in her family history, with her forefathers starting Mackinlay's whisky in 1815. After working as a Paramedic for over 10 years, it was no surprise when Kirsty entered the industry and eventually became Nordic Brand Ambassador for Möet Hennessy’s whiskies, Glenmorangie and Ardbeg, in Sweden.
Upon her return to Scotland in 2015, she established the Edinburgh Whisky Academy to fill a vital gap in the Scotch Whisky education market and give whisky education the status and focus that it deserves.
Matt Sitter
CEO, AFN
Matt Sitter is a passionate believer in the power of networks to innovate and realize new opportunities. His career has focused on helping leaders grow, succeed, and to mobilize their teams, organizations, and networks.
Matt’s work has spanned a broad array of industries including Healthcare, Technology, Real Estate Investment, Consumer Products, and Finance (amongst others). He has worked with multiple Fortune 500 executive teams, Private Equity firms, startups, and everything in between. His experience includes leadership roles at The McChrystal Group, CrossLead, Inc., and MedLever. He has led multiple functions including Product Management, Marketing, Reimbursement, and Product Development.
Matt is a certified Executive Coach, completed his undergraduate studies at Brown University and received his MBA from Dartmouth College’s Tuck School of Business. He is a proud father and husband.
