top of page


Love AND Profit:
10 Ways to Increase Customer Connection for Revenue and Referrals

With Subject Matter Expert

Bryan Rutberg

Partner, Advantary

CEO Roundtable: Customer Connection

March 11, 2022

10:00-11:30 AM PT

It’s well known that it’s easier and less expensive to sell to existing customers, and the logic holds across your market. Referred customers close faster, take less effort and expense, and become longer-lasting and more loyal customers on average than those you win through your internally driven business development efforts. This all starts with the way you engage your customers once you have won them. Join customer connection expert and Advantary partner Bryan Rutberg for an inspiring and fast-paced 1.5 hours to learn ten proven strategies for increasing customer love, that earn more revenue and profit. You will learn: - How Customer Lifetime Value and Net Promoter Scores can predict success - The building blocks of customer connection—communication, creative programs, and culture - What to look and listen for in customer conversations - The power of audience-focused and benefit-led communications - Ten proven techniques to turn customers into “Lustomers”—the kinds of customers who are invested in your success

RSVP with for this fantastic event and also receive an autographed copy of Lincoln and the Fight for Peace


If you are new to AFN and have not yet filled out a profile to be part of our community, please do so here. Then, let us know that you have filled out the profile with your RSVP.

About Bryan Rutberg

Bryan Rutberg guides and inspires corporate leaders and organizations on how to demonstrate love, understanding and appreciation to their customers as a clear path to deeper loyalties, greater market share and way more fun for everyone. Bryan enjoyed a 20-year corporate career at Hewlett-Packard, McKinsey & Company, and Microsoft. In roles including sales, marketing, alliance management, executive engagement, and communications, he succeeded by using outstanding messaging and communications skills to build relationships and generate results. His corporate years reached their peak running Microsoft’s renowned Executive Briefing Center, and as speechwriter and executive communications lead for the Microsoft Corporate VP responsible for the company’s global Customer Support organization. Now Rutberg spread a message of customer love through lectures, writing, coaching and consulting. He helps leaders and their organizations build more productive and profitable relationships with outstanding communications, creative programs, and strong customer-listening cultures. His clients increase sales and satisfaction, deliver inspiring presentations with confidence, and design and implement breakout programs to increase loyalty and turn it into action.
Shmuel Silverman Headshot - Formal_edited.jpg
bottom of page